You’re Ready to Grow.
Welcome to the place that helps you lead
I’m Jackie Murphy
Studio strategist, yoga and Pilates business coach, E-RYT 500 yoga teacher, and your number one support system
But most importantly? I’m here to make sure you never have to choose between passion and profit again.
A decade ago, I was right where you are.
Teaching my heart out. Driving all over town. Making just enough to scrape by.
I loved the practice, but the business side? I was overwhelmed, exhausted, and unsure if I could make it work long-term.
Here’s what I learned:
Being a gifted teacher isn’t enough to build a lasting, profitable business.
No one was teaching the strategy.
No one was showing us how to lead.
So I changed that.
From Hustling Teacher to Studio CEO™
Over the last 10 years, I’ve:
- Opened three successful studios—including one with 1,000 members before opening day
- Sold multiple six figures in trainings, retreats, packages, and workshops
- Coached thousands of yoga and Pilates professionals to create profitable businesses
- Built a wellness brand that is both sustainable and impactful
And now, I help studio owners and wellness entrepreneurs do the same—without the burnout.
What I Know to Be True:
You don’t need to hustle harder.
You don’t need more certifications.
You don’t need to figure it all out alone.
You need strategy.
You need mindset.
You need a clear plan.
That’s what I deliver inside The Studio CEO™ Program.
We build solid foundations. We implement. We scale.
You grow the business—and the leader behind it.
 You’re Not Just a Teacher—
You’re a Studio CEO™
Whether you're building from the ground up or scaling to six and seven figures, the path is the same:
Master organic marketing that feels authentic
Sell with clarity and confidence
Create an unforgettable client experience
Lead your business with purpose and vision
This isn’t just about growth—it’s about building something that lasts.
teach me how!
“When I started working with Jackie, I had no clients and was making about $500-600 a month teaching studio classes. Less than nine months later, my business is thriving and feels even better than I could have imagined. I've brought in $6k per month, which I never thought would be possible for me."
Maya BasikÂ
 "I went from $800 months to $6k months."
"My biggest obstacle was my belief in myself and embodying the CEO mindset. Shifting into a Yoga Boss mindset and thinking like a CEO transformed my self-concept and my business."
KRISTEN YOGA TEACHER & COACH
"I have made over 35K."
"The first thing that made this happen is I joined the Grow Mastermind after the Grow Challenge because that's where the consistency and support comes from. Jackie + the power of her coaching AND the power of the group took me from being a CONFUSED + EXHAUSTED yoga teacher barely running a business to an ALIGNED + EFFICIENT CEO of a multiple six figure rapidly expanding company."
HEATHER FROM WE BE YOGA
Live Free 2-hour Masterclass
How to grow your yoga or pilates business on Instagram
Learning to market your yoga or pilates business on social media will help you increase your income, avoid burnout, and help thousands of people. Let me save you countless hours of trial and error!
