Use your passion for Pilates or yoga
to grow a profitable businessÂ
You became a teacher because these practices changed your life. Now you’re ready to share that transformation with more people—and build a business that makes it possible. I’ll show you how.
start today
Build the Business.
Lead the Legacy.
You became a yoga or Pilates teacher because movement changed your life—and you felt called to share it.
But passion alone doesn’t pay the bills. And no one tells you that once you step into this space, you’re also stepping into business ownership.
Now you’re juggling marketing, managing, and making ends meet—and wondering where the joy went.
Let’s bring it back.
Let’s build a profitable, purpose-driven business that actually supports your life.
Let’s make you a Studio CEO.
This Program Is For You If…
You’re a yoga or Pilates business owner (teacher or studio) ready to grow with intention
You’re done with hustle, burnout, and undercharging
You’re overwhelmed by content and unsure how to market
Selling feels uncomfortable and unnatural
You want to earn more—without working more
This isn’t just a course.
It’s a proven path from overwhelmed entrepreneur to confident CEO.
From Passionate Practitioner
TO PROFITABLE LEADER
Inside The Studio CEO™ Program, you’ll learn how to market, sell, deliver, and lead like the business owner you already are.
You’ll implement the tools and strategies to build real systems—and scale sustainably.
Our 5-Step process for pilates & yoga Ceo's
.01
Lay a Solid Foundation
- Get clear on your niche and ideal clients
- Brand your business with intention
- Craft an offer that aligns with your values and sells
- Speak to the real value of your work with confidence
.02
Market to Build Connection
- Learn how to earn attention, not chase it
- Get visible without overwhelm
- Build trust and credibility in your community
- Bonus: 30 Days of Content Prompts + 50 Hooks
.03
Sell with Ease + Integrity
- Shift from selling to serving
- Use our proven sales convo framework
- Handle objections with heart
- Learn how to follow up like a pro
.04
Deliver for Impact & Retention
- Create world-class client experiences
- Gather testimonials and real results
- Build long-term relationships that fuel your business
.05
Lead Like A Studio CEO
- Manage your time with clarity
- Track your money and make empowered decisions
- Elevate your mindset to match your goals
- Bonus: Daily Practice Planner PDF
“The business of yoga has not only taught me how to run a profitable business, but it has also given me confidence and the skill set to trust myself as the owner and creator of my own business."Â
"In my first year of owning my business, I have replaced my teaching salary, am working less than half of the hours, and I feel fulfilled doing what I love without burnout. I could not have gotten here without Jackie’s program.”
Mariah
Yoga Teacher
“When I started working with Jackie, I had no clients and was making about $500-600 a month teaching studio classes. Less than nine months later, my business is thriving and feels even better than I could have imagined. I've brought in $6k per month, which I never thought would be possible for me."
Maya BasikÂ
 "I went from $800 months to $6k months."
"My biggest obstacle was my belief in myself and embodying the CEO mindset. Shifting into a Yoga Boss mindset and thinking like a CEO transformed my self-concept and my business."
KRISTEN YOGA TEACHER & COACH
"I have made over 35K."
"The first thing that made this happen is I joined the Grow Mastermind after the Grow Challenge because that's where the consistency and support comes from. Jackie + the power of her coaching AND the power of the group took me from being a CONFUSED + EXHAUSTED yoga teacher barely running a business to an ALIGNED + EFFICIENT CEO of a multiple six figure rapidly expanding company."
HEATHER FROM WE BE YOGA
MEET YOUR pilates & yoga
BUSINESS COACH, Jackie Murphy
I found yoga when I was 15, and started teaching at 18.
At 22, I left my 9-5 job to follow my passion for teaching yoga. I jumped into the deep end, and made all the mistakes...
In my first year teaching yoga, I made $15,000 and drove 40,000 miles. I learned how to do it the hard way and since then I’ve sold YTT, retreats, memberships, packages, drop ins, privates.. you name it, I’ve sold it. I’ve helped open three studios, and the last studio I opened, we had a thousand members before opening day.
start now!
Today, I’ve worked with over a thousand yoga teachers and studio owners, and I help them learn the skill of making money, how to focus on service above all else, and how to enjoy their work while achieving their goals truly.
You are ready.
Introducing
This Pilates & yoga business program is for studio owners and teachers looking to master marketing and selling skills
âś” Teach MORE students âś” Make more in money âś” In less time
get started now
*Want to chat first? Send me a message here.
EVERYTHING YOU NEED IS RIGHT HERE
You’ll Get Access To:
The Studio CEO™ Course Portal
25+ trainings on marketing, sales, systems, and leadership
The Studio CEO™ Workbook
Stay focused on what moves the needle
Weekly Trending Reels Membership
4 done-for-you trending audios, hooks, captions + CTAs every week
COURSE BREAKDOWN:
MODULE ONE
Build An Aligned Business Foundation:
Be Rooted in Value
- Niche: Who are your ideal clients?
- Brand your Business
- Create your offer
- How to communicate the value of your offer to your audience
MODULE TWO
Marketing:
Earn AttentionÂ
- Building credibility
- Getting visibleÂ
- Creating curiosityÂ
- How to get attentionÂ
- Nurture your audience
 Â
MODULE THREE
Selling:
Create OpportunityÂ
- Serving abundantlyÂ
- Understanding why students buy
- Sales conversation outlineÂ
- Holding space for doubts
- How to follow up
MODULE FOUR
Delivery:
Maximize ImpactÂ
- Designing an outstanding client experienceÂ
- Check-ins and student resultsÂ
- Creating long-term client relationships
- How to get testimonials
MODULE FIVE
Lead:
Be The Yoga BossÂ
- Planning your timeÂ
- Simple business finances Â
- Seeing yourself as a business ownerÂ
- Self-coaching
- Nervous system managementÂ
LIVE coaching SUPPORT
Pilates & Yoga Business Coaching Calls with Jackie Murphy & team
- You have the chance to get coaching on any area of business where you are feeling stuck, confused, and/or needing feedback.
- This gives you access to the highest level of coaching – no matter where you are in your business journey.
- You not only benefit from getting coached- but you also learn MORE by watching others get coached.
THE COMMUNITYÂ
The Studio CEO Community hosted by Jackie Murphy
- Includes access to a private portal to ask questions, get coaching, collaborate and celebrate 24/7. Â
- Your peers and coaches will be there to help, support, offer feedback and  celebrate all your wins.Â
- You'll have a group of people building their businesses too, it's the best accountability you could ever get.
WEEKLY TRENDING REELS
The Business of Yoga Reels Membership
- The reels membership includes 4 weekly trending reels so you can save time and produce content that converts.
- Each week you'll be email with...
- Four trending audios with hooks,
- Captions,
- And CTA's for each reel.
- Adapt to make fit your niche!
THE studio ceo pROGRAM PAYMENT PLAN
$447
*Three Monthly Payments*
âś“ Full course access
âś“Â Bonuses + workbook + app
âś“Â 12 months of weekly coaching
âś“Â Private community access
ENROLL NOW →THE studio ceo program aNNUAL ONE PAYMENT
$1297
BEST VALUE
*Financing options available*
âś“ Full course access
âś“Â Bonuses + workbook + app
âś“Â 12 months of weekly coaching
âś“Â Private community access
ENROLL NOW →THE studio ceo PROGRAM PAYMENT PLAN
$111
*Twelve Monthly Payments*
âś“ Full course access
âś“Â Bonuses + workbook + app
âś“Â 12 months of weekly coaching
âś“Â Private community access
ENROLL NOW →IS THIS FOR YOU?
This program is perfect for you if...
- You’ve done teacher training already (or are currently in it)
- You know yoga changed your life and you want to bring that to others
- You feel passionate about teaching yoga, but sometimes worry that’s not a possibility or a “valid” career choice
- The only way to earn what you want to seems to be waking up at 4am and teaching until 9pm, and you feel tired just thinking about it
- Marketing feels overwhelming and you are often not sure what to post
- The thought of selling gives you the ick
- You want to fill up your classes and have students coming back again and again
- You want to make money teaching yoga and need help figuring out how
A’s to your Q’s
How long do I have access to the course?
Can I start the course before I graduate YTT?
Who is this not for?
Will this course help me if I’m already making money?
When are the live business coaching calls and do I have to be on live?
*More Qs? Send me a message here.
NEED MORE PROOF?
Here's just a small sampling of the amazing results Pilates and Yoga studio owners and teachers have achieved since working with us...
